A Brief History of Enterprise Digital Analytics, or: How I Learned to Stop Worrying and Love Google Analytics

As the inaugural Analysis Engine blog post, I thought it might be helpful to explain why we built this thing in the first place. As we geared up for the launch, we showed the product to a lot of very smart people in the analytics space. Without fail, they have always stated that Analysis Engine creates the ‘last mile’ solution that lets big companies take advantage of the power of Google Analytics.

We believe that Google Analytics, used in concert with Analysis Engine, creates a digital measurement solution that is more powerful, more usable, more flexible and much more cost-effective than any other currently available enterprise offering. To properly understand why, I thought we would start with a quick history of the space.

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