Comparing the same week (weekday for weekday) last year in Google Data Studio with Analytics 360 and BigQuery

Google Data Studio offers some powerful reporting features, but one piece we’re still waiting on is more control over comparisons — right now you can compare your data against the “previous period” or “previous year”, the latter of which gives you a same-date comparison year-over-year. However, a common requirement is being able to report on the same weekday year-over-year.

Over on the Napkyn blog, I wrote up my detailed (and consequently long) overview of how to accomplish day-of-week comparisons year-over-year with Data Studio and Google Analytics. The solution provides Google Analytics 360 customers with a way to accomplish this by using the GA integration with Google BigQuery.

Have a look, and let me know if you have any feedback in the comments!