Fiscal Calendars for Google Analytics

Today, Analysis Engine has an exciting new feature: fiscal calendars for Google Analytics. Analysis Engine has several useful features that allow you to pull ad hoc and routinely refreshable data exports from Google Analytics based on rolling date ranges. For example, using our Reporting Manager add-on for Microsoft Excel, you can build a dashboard that refreshes data for “last week”, and, hence, always pulls data up to the previous week when you refresh it.

But enterprises need alignment throughout the organization, and if you want your web analytics data to align with what the rest of the organization is reporting, you may not be able to do that with Google Analytics out of the box. Most organizations operate with their own fiscal calendar, meaning that years, quarters and sometimes even weeks won’t line up with what Google Analytics counts as those date ranges.
Read more

A Brief History of Enterprise Digital Analytics, or: How I Learned to Stop Worrying and Love Google Analytics

As the inaugural Analysis Engine blog post, I thought it might be helpful to explain why we built this thing in the first place. As we geared up for the launch, we showed the product to a lot of very smart people in the analytics space. Without fail, they have always stated that Analysis Engine creates the ‘last mile’ solution that lets big companies take advantage of the power of Google Analytics.

We believe that Google Analytics, used in concert with Analysis Engine, creates a digital measurement solution that is more powerful, more usable, more flexible and much more cost-effective than any other currently available enterprise offering. To properly understand why, I thought we would start with a quick history of the space.

Read more

Available Today: Analysis Engine brings Google Analytics to the Enterprise

We’re extremely pleased to announce the immediate availability of Analysis Engine, a new enterprise middleware platform for Google Analytics.

Analysis Engine is the flagship product of Babbage Systems, a company we’ve just spun off from  the digital analysis agency Napkyn. At Napkyn, we’ve been using Analysis Engine for well over a year to support our clients, and today, we’re making it available to the outside world for the first time.

Have a look at the announcement from Napkyn on this new product, and around on this site to learn more about Analysis Engine.