Today, Analysis Engine has an exciting new feature: fiscal calendars for Google Analytics. Analysis Engine has several useful features that allow you to pull ad hoc and routinely refreshable data exports from Google Analytics based on rolling date ranges. For example, using our Reporting Manager add-on for Microsoft Excel, you can build a dashboard that refreshes data for “last week”, and, hence, always pulls data up to the previous week when you refresh it.
But enterprises need alignment throughout the organization, and if you want your web analytics data to align with what the rest of the organization is reporting, you may not be able to do that with Google Analytics out of the box. Most organizations operate with their own fiscal calendar, meaning that years, quarters and sometimes even weeks won’t line up with what Google Analytics counts as those date ranges.