It’s been a few months now since Google announced its Analytics 360 Suite, and we’ve been seeing the gradual roll-out of what’s been promised over the time since. One of the goals of the suite is something we’ve been advocating for a while: better support for enterprise requirements of Google Analytics. While our Analysis Engine helps close the gaps for large enterprises using Google Analytics, we’ve been thrilled to see Google take the enterprise more seriously.
Some of the things I’ve been particularly eager to see are a couple of the products currently in beta: Audience Center 360 and Data Studio 360. Audience Center gives some insights into how different audience segments interact with your business when it comes to Google Analytics, advertising and other data sources, and lets you use those audiences in your campaigns. Data Studio is a visualization tool that allows you to create beautiful reports and dashboards that can draw data from Google Analytics and some other data sources.
For these tools in particular and the Analytics 360 Suite in general, there are some things you can do to get your data ready to take better advantage of what they offer. Whether you’re planning to use the free version of Data Studio, or buy into these tools eventually, adding context to the data you already have in Google Analytics will let you hit the ground running when you start to explore the rest of the suite.