Introducing Reporting Manager: Google Analytics data in Microsoft Excel

Today, we’re launching Reporting Manager, a free add-on for Microsoft Excel that allows you to build powerful refresh-able reporting using Google Analytics data.

We built Reporting Manager to leverage our Analysis Engine cloud platform from within Excel, and today we’re releasing it for free.


Since Reporting Manager pulls data through Analysis Engine, we have a number of features that take advantage of data processing in the cloud. Using Reporting Manager, you can:

  • Post-process data online before it’s output into Excel.
  • Avoid sampling by merging multiple smaller pulls together.
  • Pull data according to your company’s fiscal calendar.

Reporting Manager comes bundled with Analysis Engine Reporting Edition, which includes a few features of the cloud platform that empower reporting. With Reporting Edition, you can:

  • Create and manage your connections to Google Analytics
  • Configure and run data exports in the cloud
  • Easily upload cost data to Google Analytics
  • Automatically synchronize your Bing Ads cost data with Google Analytics

All of these features come bundled with Reporting Manager for free. You can get started right now by signing up for a free account.

A Brief History of Enterprise Digital Analytics, or: How I Learned to Stop Worrying and Love Google Analytics

As the inaugural Analysis Engine blog post, I thought it might be helpful to explain why we built this thing in the first place. As we geared up for the launch, we showed the product to a lot of very smart people in the analytics space. Without fail, they have always stated that Analysis Engine creates the ‘last mile’ solution that lets big companies take advantage of the power of Google Analytics.

We believe that Google Analytics, used in concert with Analysis Engine, creates a digital measurement solution that is more powerful, more usable, more flexible and much more cost-effective than any other currently available enterprise offering. To properly understand why, I thought we would start with a quick history of the space.

Read more

Available Today: Analysis Engine brings Google Analytics to the Enterprise

We’re extremely pleased to announce the immediate availability of Analysis Engine, a new enterprise middleware platform for Google Analytics.

Analysis Engine is the flagship product of Babbage Systems, a company we’ve just spun off from  the digital analysis agency Napkyn. At Napkyn, we’ve been using Analysis Engine for well over a year to support our clients, and today, we’re making it available to the outside world for the first time.

Have a look at the announcement from Napkyn on this new product, and around on this site to learn more about Analysis Engine.