By uploading geographical data into Google Analytics with Analysis Engine, you can easily group your website visitors by their geographic locations to identify region-based segments.
With geography data import in Analysis Engine, you can:
- Identify regions of interest by city, country, continent or Google AdWords region IDs.
- Segment your visitors by sales territories to determine how traffic and conversions impact region-based sales and marketing teams.
- Easily divide visitors into regions by average shipping costs or whether or not shipping is available to them.
- Automate the upload of geographical data via email or SFTP.