Babbage Systems was formed by a group of analytics professionals who saw a significant gap in the Google Analytics product offering with regards to Enterprise requirements. After several years of planning, interviewing key Google partners, customers and employees, Babbage went to market with its flagship product, Analysis Engine, to change the way big companies look at Google Analytics.

Babbage Systems spun off of the digital analytics agency Napkyn Analytics, where Analysis Engine supported a multi-million-dollar agency business (reporting on billions of dollars in annual revenue) for over a year before its public debut.

In 2015, Babbage released Reporting Manager in response to community demand for an enterprise-grade Microsoft Excel plugin for Google Analytics. With Reporting Manager comes Analysis Engine’s Reporting Edition, a free offering that includes the Reporting Manager add-in for Microsoft Excel, as well as limited functionality around reporting and data imports in the cloud-based tool.



Babbage Systems Inc.
945 Wellington Street West
Ottawa, ON K1Y 2X5