Content data imports allow you to associate custom dimensions and metrics with your website content. This allows easy segmentation of your content and the visitors that view it, by anything from content authors to the cost of purchased content.
With content data imports in Analysis Engine, you can:
- Identify the authors of site content, news articles or blog posts and attribute conversions to them by viewing their contributions in aggregate.
- Aid editorial teams in the organization of site content.
- Automate the upload of content data by sending data to an email address or an SFTP endpoint.